Silicon Survey 2025

3D render of a computer processor surrounded by various computing components and circuitry on a purple background. The processor has 'Laptop Silicon Survey 2025' branding, a banner along the bottom of the image reads: 'a Laptop special issue.' - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

From your smartphone to your gaming rig, silicon is the silent conductor making all of your computing possible, and the driving force behind modern technology. Laptop Mag's Silicon Survey meets with the minds behind some of tech's most powerful computer chips.

However, today's processors target more than Moore's Law. CPU, GPU, SoC, and APU designs are only half of the story following the emergence of powerful generative AI software, after all.

Join us as we take a deep dive into the latest trends shaping the next wave of computing and gain insight into how companies like Apple, AMD, Intel, Qualcomm, Nvidia, ARM, and MediaTek see this space evolving over the coming years, and the architecture, engineering, and innovation needed to make it happen.

Welcome to Laptop Mag's Silicon Survey 2025.

Animation of two greyscale hands reaching toward a spinning Intel Lunar Lake mobile SoC on a vibrant yellow background with a circuit board line art design - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

The only constant is progress

Opening words from special issue writer, Madeline Ricchiuto

Whether or not Moore’s Law is actually dead, all of our interviewees for this special issue agreed that performance gains will continue long into the future.

But what that means, and how we get there differs by chip maker. Intel’s Robert Hallock tells Laptop Mag, when it comes to hardware performance and efficiency, “You can't go backwards.”

The only constant is progress. (Read more)

Image banner for Laptop Mag's Silicon Survey 2025 with the MediaTek logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Adam King, Vice President and General Manager, Client Computing Business Unit, MediaTek
An interview with
Adam King

"MediaTek is the number one provider of Arm-based Chromebooks": Adam King unpacks on the Chromebook boom

With years of experience creating processors for the ChromeOS platform, MediaTek looks to maintain its grip on Chromebooks despite competition from Qualcomm

MediaTek chipsets power plenty of smartphones and tablets, but its in Chromebooks that the brand truly takes the lead. As Adam King tells Laptop Mag, "MediaTek is the number one provider of Arm-based Chromebooks."

Despite competition from Qualcomm's budget-friendly Snapdragon X chipset, MediaTek's ChomeOS head start alongside a push to make performance affordable through its Helio, Dimensity, and Kompanio families of processors could be key to its continued success.

The company looks toward a bright future, with King telling Laptop Mag: “MediaTek will keep finding new ways to add more computing power to our chipsets.” (Read more)

MediaTek Vice President and General Manager, Client Computing Business Unit, Adam King: 'MediaTek is bringing Chromebooks fantastic performance, extreme power-efficiency, and impressive AI and multimedia capabilities.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of a MediaTek Dimensity 9400 processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Image banner for Laptop Mag's Silicon Survey 2025 with the Arm logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Arm SVP/GM, Client Line of Business, Chris Bergey
An interview with
Chris Bergey

“The consumer wins either way”: Arm’s Chris Bergey on the rise of Arm computing and the rivalry with x86

Smartphone success stories are now shaping the computing industry

Arm’s Senior Vice President and General Manager, Client Line of Business, Chris Bergey, tells Laptop Mag about the advantages of Arm technology and how it has shaped the world of silicon — from phones to tablets and Chromebooks to home PCs.

Thanks to the success of Apple’s M-series silicon and Qualcomm’s Snapdragon X Series, Arm has dominated much of the computing industry in the last few years.

But Arm has done more in the last few years than just making new CPU cores. Arm PCs have become more powerful and efficient than their x86 counterparts, pushing Intel and AMD for further innovation. (Read more)

Arm SVP/GM, Client Line of Business, Chris Bergey: 'SoC-type computing, whether it’s the Apple products or the Qualcomm products — it’s more than the socketed CPU.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of a Qualcomm Snapdragon processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Image banner for Laptop Mag's Silicon Survey 2025 with the Nvidia logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Jesse Clayton, Director of Product Management and Product Marketing for Windows AI, Nvidia
An interview with
Jesse Clayton

“AI is dramatically reshaping many industries, including gaming”: Nvidia’s Jesse Clayton muses on the AI-powered future of gaming

If any company can get gamers behind AI, it would be Nvidia.

How much will AI shape gaming in the years ahead? A prediction from Jesse Clayton, a 19-year veteran of Nvidia and its Director of Product Management and Product Marketing for Windows AI, has the answer:

“AI is dramatically reshaping many industries, including gaming ... These neural rendering innovations are laying the path for the future of gaming.”

Nvidia’s GTX and RTX gaming GPUs have dominated the field for years. While AMD and Intel are now both players in the discrete GPU market, most gamers will still opt for the Nvidia card. Laptop Mag hosts an exclusive interview with Clayton to find out the secret to Nvidia's success. (Read more)

Nvidia Director of Product Management and Product Marketing for Windows AI, Jesse Clayton: 'AI has become an integral part of gaming, content creation, development, and more ... [GeForce] RTX GPUs are designed to accelerate those games and applications.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of an Nvidia GeForce RTX 50-series processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Nvidia in action: Top reviewed Nvidia RTX gaming laptops

Image banner for Laptop Mag's Silicon Survey 2025 with the Apple logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Doug Brooks, Product Manager for Mac Hardware, Apple
An interview with
Doug Brooks

MacBooks "without any compromises": Apple's Doug Brooks says performance and battery life dominance will continue as M5 rumors emerge

The Apple veteran exclusively tells Laptop Mag about the future of Apple Silicon — and how Apple arrived at this moment.

One of Apple’s biggest selling points is its quality control.

Because of Apple’s end-to-end authority over its iPhones, iPads, and MacBooks — from the silicon level up to the finished product — the build quality has been difficult to match.

Doug Brooks, who started working at Apple as a Systems Engineer in 1994 and is now Product Manager for Mac Hardware, is enthusiastic about the future, particularly in two areas: Apple’s ability to maintain its dominance in the performance and battery life arenas. And with Apple’s M5 silicon chips reportedly going into mass production, the trend of Apple excellence is looking bright. (Read more)

Apple Product Manager for Mac Hardware, Doug Brooks: 'We design Apple silicon from the ground up to be powerful chips for AI.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of the Apple M4 Pro processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Apple in action: Top reviewed Apple laptops

Image banner for Laptop Mag's Silicon Survey 2025 with the Qualcomm logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Kedar Kondap, SVP & GM, Compute and Gaming at Qualcomm Technologies, Inc.
An interview with
Kedar Kondap

“AI tasks will happen automatically and seamlessly”: Qualcomm’s Kedar Kondap believes AI is the future of computing

Despite legal trouble and fierce competition, the second generation of Qualcomm’s Snapdragon X PCs will continue to vie for dominance in 2025

Qualcomm helped define the AI PC market in June 2024 with the release of its Snapdragon X Elite processors, and leaders at the San Diego company hope to continue surfing this wave well into 2025 and beyond.

Senior VP and GM of Compute and Gaming, Kedar Kondap is confident about the future of Qualcomm, noting the company’s early performance leads over rival chip makers like Intel and AMD, alongside the growing potential of AI. From Kondap’s point of view and from the outside, Qualcomm seems well-positioned to compete for dominance in Windows laptops for years to come. (Read more)

Qualcomm Senior Vice President and General Manager of Compute and Gaming, Kedar Kondap: 'Looking forward, we will continue to push the boundaries of the entire Snapdragon X series to deliver the best combination of power, performance, and innovation.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of the Snapdragon X Elite mobile processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Qualcomm in action: Top reviewed Qualcomm laptops

Image banner for Laptop Mag's Silicon Survey 2025 with the Intel logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
Intel Vice President and General Manager of Client AI and Technical Marketing Robert Hallock
An interview with
Robert Hallock

“Not everybody has a killer app for AI yet”: Intel’s Robert Hallock opens the company playbook on AI, NPUs, and more

Performance, efficiency, gaming, and AI are all cornerstones of the Intel roadmap

To say 2024 was a rough year for Intel may be an understatement. But, as Intel’s Robert Hallock told Laptop Mag, “You can't go backwards. That's unacceptable.”

Even after various setbacks in the past year — from the beleaguered Arrow Lake desktop launch to speculation about the company’s direction and the resignation of CEO Pat Gelsinger — Hallock, the company’s Vice President and General Manager of Client AI and Technical Marketing, says Intel has no choice but to look forward. (Read more)

Intel Vice President and General Manager of Client AI and Technical Marketing, Robert Hallock: 'I want more CPU cores because I'm an enthusiast ... the cool thing about being at Intel is we have the road map flexibility to do that.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of the Intel Arrow Lake-H mobile processor - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

Intel in action: Top reviewed Intel laptops

Image banner for Laptop Mag's Silicon Survey 2025 with the AMD logo - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

An interview with
AMD Vice President and General Manager of the Client OEM group Jason Banta
An interview with
Jason Banta

"Boring stuff changes the world": AMD's Jason Banta on what to expect from AI and AMD in the future

Team Red had a clear lead on Intel in 2024, but can AMD maintain the momentum?

“Boring stuff changes the world,” AMD’s Jason Banta, Vice President and General Manager of the Client OEM group, tells Laptop Mag, insisting that what we’ve seen from AI and Microsoft’s Copilot+ suite is only the beginning.

While Microsoft's initial suite of AI tools and features for Windows 11 may seem boring, they're part of a growing snowball effect that could (one day soon) drastically impact the performance and potential we eke out from our hardware and, in turn, the experiences we gain from it. (Read more)

AMD Vice President and General Manager of the Client OEM group Jason Banta: 'Our roadmap has us doing more and more AI.' - Image banner for Laptop Mag's Silicon Survey 2025 featuring a 3D render of the AMD 'Strix Halo' Ryzen AI Max APU - Image is a part of the Laptop Mag Silicon Survey 2025 special issue.

AMD in action: Top reviewed AMD laptops

Special issue written by
Laptop Mag: About Us
Special issue written by
Madeline Ricchiuto

As a former lab gremlin for Tom's Guide, Laptop Mag, Tom's Hardware, and Tech Radar; Madeline brings a wealth of technical, in-depth expertise on computing, and over a decade of experience writing about tech and gaming hardware to Laptop Mag as a Staff Writer.

Special issue edited by
Nick Lucchesi author photo for Laptop Mag in 2024. Nick Lucchesi's face.
Special issue edited by
Nick Lucchesi

Nick joined Laptop in April 2024. In his travels before landing at Planet Future PLC, he was the first editor-in-chief for Inverse, a web editor at alternative weeklies from Denver to New York, a daily newspaper reporter, and a technology marketer, among other roles.

Special Issue designed by
Man wearing black Ray-Ban Meta Smart Glasses
Special Issue designed by
Rael Hornby

Rael Hornby is a Special Projects Editor for Laptop Mag and designed the Silicon Survey 2025 special issue.